The who

The people behind Draft

We named Draft a "UX Writing Supergroup" for a reason - and no, it wasn't our signature red & blue spandex. Each person on the writing team has a unique and valuable expertise, from inclusivity to law to localization. This means every assignment we write gets matched with the best person for the job and every challenge is met with the most state-of-the-art content solution.

Draft's founding team have led the practice of UX writing from its inception, both locally and internationally. Kinneret Yifrah's bestselling book, Microcopy: The Complete Guide, has shaped the work of digital content teams in over 50 countries. And Amir Gewurtz brings a unique blend of legal precision and creative storytelling, shaped by years of writing for Israel's most heavily-regulated brands.

The what

What we do and how we do it

We offer end-to-end writing and content support for happy users, empowered teams, and a polished product. 

Strategic foundations for your content workflow: a detailed style guides and a voice document you’ll want to read from cover to cover 
Thoughtful content for every toggle and empty state to serve your users while driving business growth
Custom workshops and trainings to teach your team core writing skills and help them work on product content with confidence

The why

The value behind every word

Meaningful digital experiences aren’t just nice to have, and they’re not just about business success. From our commute to our lunch order to our free time, our lives are digital-first. Every digital experience we crack makes the world a little bit better, easier, and more fulfilling. It may sound cliché in this cynical world we live in, but that’s really why we’re here.